Neum Schmickrath
Marketer and developer. CMO at Cove Smart.
Co-founder at Stacked Agency.
Neum Schmickrath is a marketer and developer based in Sandy, Utah. He has been shipping measurable results at the intersection of digital marketing and web development for 20 years, since 2005. He taught himself to code in 2006 and has operated as both the marketer and the developer on the same projects for most of his career. He is currently CMO at Cove Smart, a DIY home security company, and co-founder of Stacked Agency, a small AI-integrated marketing agency. He is looking for operator roles where technical skill, direct-response marketing, and AI-native execution combine to move real numbers.
Highlights
- 01Cove Smart. Drove cost per acquisition from roughly $900 down to under $400 on a sustained basis while roughly doubling annual sales volume. Set a goal of averaging 100 sales per day when the team was running 20 to 30; leadership said it wasn't possible. Cove hit that average across five different months last year.
- 02Fundwise Capital. Took daily lead volume from roughly 10 to well over 100, primarily through Facebook ads and an omnichannel approach. The sales team scaled from 5 people above a plumbing business to around 60 in a larger building during his run.
- 03Classic Aviation. Built a custom lead-gen site for private jet charter, backed by long-tail SEO across general aviation airports nationwide. Hundreds of content pages generated 2 to 3 quality leads per day with zero ad spend.
- 04Listen Technologies. Built a unified Postgres product database that replaced three separate data sets, which enabled real-time inventory on the website and a dealer portal with live stock and dealer-specific pricing. Migrated their e-commerce off Magento to a custom site that synced with Sage 100 finance software.